Abstract
The paper tries to check the role and effect of edutainment in foreign language teaching. In order to verify the effect of this factor, the researcher conducted an experiment by which first year university students were divided into two groups: an experimental (control) group and uncontrolled (free) group. With the control group, an edutaining approach which is communicatively and interactively oriented was heavily used by employing a variety of teaching strategies and activities depending on brainstorming and edutainment facilitators. As for the uncontrolled group, traditional teaching was employed which depended basically on explanation, lecturing and blackboard and classroom demonstration. The main objective behind this move is to check the effect of edutainment as an alternative for traditional teaching to a more dynamic teaching-learning strategy which mainly depends on interaction at different levels with an edutaining flavour; through the balanced mixture of entertainment/fun and education/knowledge to promote language achievement and proficiency on the part of EFL learners. This was proved by the test results scored by the two groups in which superiority was evident among members of the control group.
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