The effect of employing concurrent engineering dimensions in achieving competitive advantage: an exploratory study of the opinions of a sample of workers in the men’s ready-made garments factory / Najaf

Abstract

The research aims to measure and analyze the relationship between the concurrent engineering dimensions (parallelism, standardization, integration, optimization) and competitive advantage (cost, flexibility, quality, delivery). The main research problem (what is the role of employing concurrent engineering dimensions in achieving competitive advantage). It was using the program (SPSS: V25) and the program (AMOS: V23). In light of the research problem that was identified and in light of the interpretation of the relationship between the main study variables, two main hypotheses emerged: (Is there a significant correlation relationship for the dimensions of concurrent engineering and its dimensions of competitive advantage), (Is there a significant effect of the concurrent engineering dimensions and competitive advantage dimensions. When a research sample (151) individuals, and one of the most important conclusions is the availability of Concurrent engineering variable in the researched company in all its dimensions, and this is a good measure that shows what the company shows towards embracing industrialization strongly among competitors as well as the application of the decentralization policy. Concurrent engineering and competitive advantage are among the priorities that map the scope of the organization's importance.