Translation of Mobile Game Titles: Trends and Implications

Abstract

This study tailors a classification for the translation strategies used for mobile game titles, based on classifications used in film title translation, with a focus on the Turkish mobile game publishers. The study found that the dominant strategy among the mobile game developers was no translation, followed by partial translation and no translation plus a catchy explanation. Also, the study proves that cooperation with another publisher and publishing year are major factors connected to the translation strategy employed. It has been understood that the translations of mobile game names need to be examined with a unique innovative perspective. The study suggests that a participant-oriented approach which includes agents active in the process is needed for further studies.