Exploring Cherishing: A Qualitative Approach

Abstract

The word cherishing is frequently used in our daily jargons. It is also very often mentioned in empirical literature on cherished possessions. However, despite the relevance of the term in the empirical literature on cherished possessions, very little is known about the way it operates in people’s lives. The only link with cherishing happens to be the studies conducted in individualistic cultures on cherished possessions. Besides, there is hardly any consensus on how cherishing operates in collectivistic culture such as India owing to the scarce literature available on the topic. Hence, the present study addresses the gap in the literature with the objective to explore the concept of cherishing. The present study examines cherishing through qualitative investigation by using semi-structured interviews in India. Forty-eight participants were interviewed for the study. Analysis of the data based on grounded theory techniques revealed three major themes: (i) the attributes of cherishing, (ii) functions of cherishing and (iii) the objects of cherishing. The attributes of cherishing convey a sense of protectiveness, a tendency to care, affective orientation and reminiscence. The functions reveal the benefits experienced from cherishing. The objects of cherishing convey the targets towards which one experiences cherishing. Recommendations for further study, along with theoretical and practical implications of the study findings, are also discussed.