Postmodern neoliberal discourses vs postfeminist theories and practices

Abstract

The aim of the article is considered the conceptual reconstruction of the relationship between postmodern feminism and the notional field of contemporary neoliberalism. The analytical methods used were based on the assertion that the complexity of textual interventions requires interdisciplinary approaches. The findings and results of the research carried out accentuate that COVID-19 has contributed greatly to the contradictions of the current global landscape in the contexts of neoliberalism and feminism. Feminism asserts as a discourse that the conceptual apparatus of neoliberalism has not served its goals; in fact, postfeminism has not yet chosen its route in the neoliberal context. The assumption that women cannot win their “vindication battle” in the world where "the game is fixed" continues to be taken as an axiom, even though the coronavirus pandemic causes some observers to proclaim the return of influential governments and social contracts. The latter accentuates the role of female representation in neoliberal social, cultural, and political discourses at the global level.