Importance of strategic alliances for the achievement of profitability in the companies of the coal sector in the department of La Guajira

Abstract

This paper focused on identifying the importance of strategic alliances for the achievement of profitability in companies of the coal sector in the department of La Guajira. It used a descriptive approach with a non-experimental and cross-sectional field design. The population included thirteen managers, surveyed through a population census. A structured survey with Likert scale was used for data collection and descriptive statistics for analysis. The results highlighted the importance of technology, infrastructure and productivity for strategic alliances. It was concluded that there is a moderately favorable trend, suggesting that some managers do not adequately prioritize these alliances, which limits the potential success of the companies