The Category of Media Text Converse as a Reflection of the Author’s Idiostyle

Abstract

Dynamically altering reality stimulates the use of new means and ways of communication in the process of textual activity. Peculiarities of present-day media communication (polycode, polydiscursiveness, intertextuality, interactivity, openness, etc.) and anthropocentrism of the modern linguistic paradigm determine the dialogue between the author and the addressee based on the text, which requires special study. The identification of the means and ways of expressing the category of media text dialogicity in the aspect of idiostyle is carried out on the basis of the analysis of the texts regulativity in the context of the communicative-activity approach to it. A broad range of linguistic and extralinguistic means of dialogization, which are typical of the author's journalistic texts, was revealed in the mainstream of the theory of regulation as one of the directions of communicative stylistics, based on the articles of 2020 in the "Rossiyskaya Gazeta" by the famous journalist and political scientist L. Radzikhovsky. The sphere of communication, the author's idiostyle, the peculiarities of the representation of regulation as a systemic quality of the media text are considered as factors that influence the dialogue with the addressee. The approach to the analysis of the media text based on the allocation of various regulatory means, structures, methods of regulation, and regulatory strategy that controls the cognitive activity of the addressee allows us to judge upon the specificity of the dialogic character of the modern publicistic text in accordance with the genre of the article in the aspect of the author's idiostyle. The proposed approach also is of interest for media linguistics and mediastylistics, the communicative theory of text, theory of speech impact.