Banking ecosystem: current trends in the financial sector

Author:

Bychkova I. I.1

Affiliation:

1. South Federal University

Abstract

The article considers the stages of the banking industry evolution from the formation of the corporate business service market to the creation of ecosystems for retail customers. The prerequisites for the formation of ecosystems in Russia are identified and the factors hindering their development are identified. As a result of the research, the following conclusions are made: the transition to the stage of ecosystem formation is dictated by current consumer preferences; the consortium in the form of an ecosystem provides a number of undeniable advantages for its participants such as: building up the client base, differentiating investments, entering new industry niches, minimizing operating costs; the negative aspects of ecosystems from the point of view of the consortium’s functioning include: a high level of dependence on a related player, combining client bases and the risk of their leakage, low adaptability to the environment. The conclusion is also formed about the negative impact of ecosystems on the market of small and medium-sized businesses by monopolizing industries and washing the latter out of them.There is no conflict of interests.

Publisher

Southern Institute of Management

Reference5 articles.

1. Kotler F. Marketing from A to Z 80 concepts that every manager should know. Alpina Publisher. 2010. 211 p. (In Russ.)

2. Fathutdinova T.F. Bank as an ecosystem. Student Science Community: Interdisciplinary Research. In: Proceedings of the XLVI International Scientific and Practical Conference (Novosibirsk, June 7, 2018). No vosibirsk, 2018. [Internet]. Available from: https://sibac.info/archive/meghdis/11(46).pdf (In Russ.)

3. Peshnev-Podolsky D., Khairullin S. Trends in the development of banking ecosystems [Internet]. Available from: https://vc.ru/bcs-bank/108343-trendy-razvitiya-bankovskih-ekosistem (In Russ.)

4. Banking ecosystem. Banks are building ecosystems around their brands in the hope of avoiding collapse [Internet]. Available from: https: https://www.dp.ru/a/2019/06/17/Bankovskaja_jekosistema (In Russ.)

5. Is it worth it to create a business ecosystem: consider the advantages and disadvantages [Internet]. Available from: https://vc.ru/services/121003-stoit-li-sozdavatbiznes-ekosistemu-rassmotrim-preimushchestva-inedostatki (In Russ.)

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