IMPACT OF DIGITALIZATION AND PANDEMIC ON EMPLOYMENT AND BUSINESS COMPETENCE OF YOUTH

Abstract

The article examines the competencies of entrepreneurs that are necessary in modern conditions for young people to ensure their successful career, analyzes the areas in which business initiatives of young people are most often used. The competencies necessary for graduates, specific areas of employment in modern conditions of digital transformation are analyzed. Special emphasis is placed on the dynamics of changes in key competencies that are important for business success in modern conditions of economic development. The results of an operational survey of managers are presented, which make it possible to identify new requirements and new qualities: digital development management, data management and use, application of digital technologies, "adoption and implementation of employee initiatives". The groups of transformations that have occurred due to the introduction of digital technologies in small businesses are highlighted. The aim of the work is to highlight those of them that have received the greatest development in the context of digitalization, and to establish the impact on them of the COVID-19 pandemic. To conduct the study, the methods of systemic, comparative and morphological analysis and synthesis of the general set of factors that determine changes in the business competencies of youth were used. The basic elements of the article can be offered as practical recommendations to state and municipal authorities on the development of youth entrepreneurship in the North Caucasus Federal District and the improvement of youth policy in the regions. The formed problems in the studied area can become the basis for the formation of a system of stimulating youth business. The study showed that in a crisis it is not individual qualities that are important, but their totality, with complementary characteristics.