Author:
Tian Jun ,Kamarudzaman Md. Isa
Abstract
Regional cultural design elements are specific geographic cultures that are considered and integrated into the design of a product, service, or experience. These elements include values, beliefs, traditions, symbols, languages, aesthetic standards, and social habits. In mobile shopping application interface design, regional cultural elements can enhance the aesthetic feeling and enrich the design connotation. Designers should be based on the traditional Chinese regional culture background to create an interface aesthetic design that meets modern cultural needs, which is the key to attracting users to mobile shopping apps in the future.