Assessment of Sales and Marketing of Online Vouchers for Discounted Direct-to-Consumer Medical Imaging Services

Author:

Desai Sheena12,Manjaly Priya13,Lee Karen1,Li Sara J.1,Manjaly Cyriac4,Noe Megan15,Mostaghimi Arash15

Affiliation:

1. Department of Dermatology, Brigham and Women’s Hospital, Boston, Massachusetts

2. Tufts University School of Medicine, Boston, Massachusetts

3. Boston University School of Medicine, Boston, Massachusetts

4. Vanderbilt University, Nashville, Tennessee

5. Harvard Medical School, Boston, Massachusetts

Publisher

American Medical Association (AMA)

Subject

Internal Medicine

Reference6 articles.

1. Advertising, patient decision making, and self-referral for computed tomographic and magnetic resonance imaging.;Illes;Arch Intern Med,2004

2. Unregulated direct-to-consumer marketing and self-referral for screening imaging services: a call to action.;O’Malley;Arch Intern Med,2004

3. Biofeedback: an overview in the context of heart-brain medicine.;McKee;Cleve Clin J Med,2008

4. Reconceptualizing consent for direct-to-consumer health services.;Spector-Bagdady;Am J Law Med,2015

5. Weber? L. Groupon for medical scans? discounted care can have hidden costs. National Public Radio. Published September 5, 2019. Accessed March 19, 2020. https://www.npr.org/sections/health-shots/2019/09/05/757708356/groupon-for-medical-scans-discounted-care-can-have-hidden-costs

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2. Relationship of Depression, Hopelessness and Life Satisfaction With Death Anxiety in Individuals Who Have Had COVID-19;OMEGA - Journal of Death and Dying;2023-05-10

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