Effect of Personalized Outreach on Medicaid to Marketplace Coverage Transitions

Author:

Ravel Katie1,Ahrary Jahan1,Avakian Karen1,Feher Andrew1,Menashe Isaac1

Affiliation:

1. Covered California, Sacramento

Abstract

This randomized clinical trial examines the effect of email reminders, personalized telephone outreach, and a combination of both on Affordable Care Act enrollment among households who recently lost Medicaid and became eligible for subsidized marketplace coverage in 2017 in California.

Publisher

American Medical Association (AMA)

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference4 articles.

1. Personalized telephone outreach increased health insurance take-up for hard-to-reach populations, but challenges remain.;Myerson;Health Aff (Millwood),2022

2. Effectiveness of behaviorally informed letters on health insurance marketplace enrollment: a randomized clinical trial.;Yokum;JAMA Health Forum,2022

3. Buettgens? M, Green? A. What will happen to unprecedented high Medicaid enrollment after the public health emergency? Urban Institute. September 15, 2021. Accessed September 9, 2022. https://www.urban.org/research/publication/what-will-happen-unprecedented-high-medicaid-enrollment-after-public-health-emergency

4. Domurat? R, Menashe? I, Yin? W. The role of behavioral frictions in health insurance marketplace enrollment and risk: evidence from a field experiment. National Bureau of Economic Research working paper 26153. 2019. Accessed September 14, 2022. doi:10.3386/w26153

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