Pengaruh Penggunaan Paylater Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Indonesia

Author:

Sari Rahmatika

Abstract

The development of e-commerce has had an impact on payment methods which were originally only known as cash payments,  paper-based, card based, are now being introduced with new electronic-based payment systems such as m-banking, virtual accounts, payment applications. Paylater is a type of online credit payment. Paylater allows its users to have a credit card without a card and without a complicated manufacturing process. This study uses a quantitative descriptive analysis method so that the data used is the result of distributing questionnaires to 404 samples who meet the criteria. The results of this study indicate that the ease of use oftechnology paylaterhas an effect of 6.4% on the impulsive buying behavior ofusers e-commerce in Indonesia. From the results of data processing, it can be concluded that the ease of use oftechnology paylater byusers e-commerce in Indonesia is very good andusers paylater tend to make impulse buying when shopping

Publisher

Politeknik Negeri Bandung

Subject

Applied Mathematics

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. IMC Iklan Remaja dan Citra Merek Memicu Pembelian Kompulsif Remaja di Indonesia;Journal of Library and archival Science;2024-06-15

2. Factors That Influence Customer Intention to Use Buy Now Pay Later (BNPL) in Indonesia;2024 2nd International Conference on Software Engineering and Information Technology (ICoSEIT);2024-02-28

3. Analysis of the Impact of Paylater Payment Method on Online Shopping Impulsivity in Indonesia;2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS);2024-01-28

4. From Clicks to Carts: The Interplay of User Interface, Sales Promotions, and Pay-Later Payments in E-commerce Impulse;Studies in Systems, Decision and Control;2024

5. PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z;Proceedings of the 20th International Symposium on Management (INSYMA 2023);2023-10-01

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