Optimization of the Subject Users Service in Mobile Internet Environment on the Library WeChat Public Service Platform

Author:

Zhang Lin1

Affiliation:

1. Library of Dalian University of Foreign Languages

Abstract

The article thoroughly analyzes the use of WeChat public service platform in libraries and puts forward strategic ways for the development of users service by optimizing the orientation on individualized, open and interactive, specialized and integrated users service on definite subjects (SUS), and analyzes its opti­mization strategies connected with relationship, vitality and the quality. According to the analysis results, the author concludes that the optimization of SUS in mobile Internet environment should be based on the optimized service model of mobile service terminal platform, so as to realize the deepening of the function of SUS and the diversification of service forms.  

Publisher

State Public Scientific Technological Library SB RAS

Reference9 articles.

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2. Chen H., Zhu Ya. The ways of mobile information service of university library. Library Work and Study, 2013, 1, 39–42.

3. Xiao J., Huang L. Research on information service mode of the library based on WECHAT. Journal of Modern Information, 2013, 6, 55–57.

4. Wang J. [et al.]. Research on the micro-marketing of mobile information services in university libraries un-der the new media environment. Library Construction, 2013, 10, 45–49.

5. Zhao L. J. The open and sharing mobile information service mode of university library. Library Work and Study, 2013, 1, 35–38.

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