CLOTHING COLOR VALUE AND FACIAL EXPRESSION: EFFECTS ON EVALUATIONS OF FEMALE JOB APPLICANTS

Abstract

Color value (light vs. dark) of clothing and facial expression (smiling vs. serious) were varied in photographs of six female job applicants. Male and female business persons (N = 208) judged the photographs on 14 semantic differential scales. Facial expression significantly affected evaluations of Character-Sociability characteristics. Clothing color value was more important in influencing perceptions of Potency, i.e., competence and boldness, but ‘only for male interviewers. Results indicate that clothing color may have significant but not substantial impact on hiring decisions made by male business persons.