THE EFFECT OF PRESENTATION MODALITY ON JUDGMENTS OF HONESTY AND ATTRACTIVENESS

Abstract

The present study tested the effect of stimuli presentation modality on judgments of honesty and attractiveness, and whether the judge's gender and target's nationality and gender affect such judgments. Jordanian judges watched a videotape of Jordanian and US targets and rated their honesty and attractiveness. Results showed a significant effect for presentation modality on judgments of honesty and attractiveness. Audiovisual presentation produced higher ratings of honesty and attractiveness judgments than did audio and video presentations. Results showed also a main effect for target nationality and gender on judgments of honesty, and a main effect for target nationality only on judgments of attractiveness. Jordanian students judged female targets to be more honest than male targets, and judged U.S. targets to be more honest and attractive than Jordanian targets.