THE ASCH CONFORMITY EFFECT: A STUDY IN KUWAIT

Abstract

This study aimed at investigating whether conformity in the experimental setting suggested by Asch was particularly related to American culture and less likely to be replicable elsewhere - e.g. in Kuwait - as has been suggested recently. An experimental and control group of Kuwait Ss were used in replicating the original experiment. An ‘Asch effect’ of a comparable magnitude to that of Asch was obtained. Individual differences in conformity were evident. Further experimental manipulation of relevant variables were suggested.