Application of Entrepreneurial Marketing to the Marketing Mix: Why it Matters to SMEs in Malaysia?

Author:

Ismail Mohammad,Zainol Fakhrul Anwar,Daud Wan Norhayate Wan,Rashid Norfadzilah,Afthanorhan Asyraf

Publisher

Human Resources Management Academic Research Society (HRMARS)

Subject

General Earth and Planetary Sciences,General Environmental Science

Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Relationship Marketing Practices and Export Performance of SMEs in an Emerging Economy: A Mediation Analysis;Journal of Relationship Marketing;2024-07-04

2. Machine Learning Adoption Model for SME E-Commerce Enhancement;2023 IEEE 3rd International Maghreb Meeting of the Conference on Sciences and Techniques of Automatic Control and Computer Engineering (MI-STA);2023-05-21

3. Marketing response and innovation of coffee powder SMEs of Tanah Datar Regency in address unstable business environment;3RD INTERNATIONAL CONFERENCE OF BIO-BASED ECONOMY FOR APPLICATION AND UTILITY;2023

4. Examination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrġd Group Countries;www.amfiteatrueconomic.ro;2022-05

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