EXAMINING THE PREDICTORS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR DURING COVID- 19

Abstract

This study examines the predictors of environmentally responsible tourism behaviour during the COVID-19 pandemic. As the tourism industry keeps expanding and the effects of tourism on the environment become increasingly obvious, the idea of responsible tourism has received a lot of attention recently. Also, the COVID-19 outbreak, lead to a decrease in travel and a shift in consumer behaviour. This paper studies the impact of destination image, environmental concern and experience quality on environmentally responsible tourism behaviour. The study was performed using a cross-sectional survey with a 321 sample size and analysed using multiple regression. The study identified the advantageous and positive effects of destination image, environmental concern and experience quality on environmentally responsible tourism behaviour. This study can benefit destination managers and other tourism stakeholders to maintain the responsible behaviour of tourism among visitors.