Communication through Typefaces: Affective Selection of English, Myanmar and Japanese Typefaces-Reference-Cited by-同舟云学术

Communication through Typefaces: Affective Selection of English, Myanmar and Japanese Typefaces

Published:2020 Issue:0 Volume:ISASE2020 Page:1-4
ISSN:2433-5428
Container-title:International Symposium on Affective Science and Engineering
language:en
Short-container-title:ISASE

Author:

GABRIEL Naw Victory¹,RYOKE Mina²

Affiliation:

1. Graduate School of Business Sciences, University of Tsukuba

2. Faculty of Business Sciences, University of Tsukuba

Publisher

Japan Society of Kansei Engineering

Subject

General Medicine

Link

https://www.jstage.jst.go.jp/article/isase/ISASE2020/0/ISASE2020_1_51/_pdf

Reference9 articles.

1. [1] Doyle, J. R., & Bottomley, P. A. Font Appropriateness and Brand Choice. Journal of Business Research 57, pp.873-880,2004.

2. [2] Rompay, T. J., & Pruyn, A. T. When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectation. Journal of Product Innovation Management, pp.599-610,2011.

3. [3] Shaikh, A. Psychology of Onscreen Type: Investigations Regarding Typeface Personality, Appropriateness, and Impact on Document Perception. Graduate School of Wichita State University, 2007.

4. [4] Henderson, P. W., Giese, J. T., & Cote, J. A. Impression Management Using Typeface Design. Journal of Marketing, pp.60-72, 2004.

5. [5] Qiu, Q., Watanabe, S., & Omura, K. Affective Font Selection: The Hybrid of Japanese and Latin Typefaces. International Journal of Affective Engineering, Vol. 17, No. 2, pp.89-98, 2018.

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