Dynamic Pricing of Luxury Fashion Products
Author:
Affiliation:
1. Kyoritsu Women’s University
2. Dentsu Digital Inc.
3. W. L. Gore & Associates, Co. Ltd.
4. Keio University
Publisher
Japan Society of Kansei Engineering
Subject
General Medicine
Link
https://www.jstage.jst.go.jp/article/ijae/19/2/19_IJAE-D-19-00009/_pdf
Reference16 articles.
1. 1. D’Arpizio, C., et al.; Luxury goods worldwide market study Fall-Winter 2017, Bain & Company, 2017.
2. 2. Kapferer, J. N.; Managing luxury brands. Journal of Brand Management, 4(4), pp.251-259, 1997.
3. 3. Vigneron, F., and Johnson, L. W.; Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), pp.484-506, 2004.
4. 4. Keller, K. L.; Managing the growth tradeoff: Challenges and opportunities in luxury branding. Journal of Brand Management, 16(5-6), pp.290-301, 2009.
5. 5. Fionda, A. M., and Moore, C. M.; The anatomy of the luxury fashion brand. Journal of Brand Management, 16(5-6), pp.347-363, 2009.
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. An Empirical Analysis of Category Extension in the Online Luxury Fashion Market;International Journal of Costume and Fashion;2021-12-31
2. Online Retail of Luxury Fashion;Journal of Japan Society of Kansei Engineering;2020
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