1. [3] Zajonc, R. B.: Attitudinal effects of mere exposure, Journal of Personality and Social Phychology, 9(2), pp.1-27, 1968.
2. [5] Wierzbicka, A.: Emotions across languages and cultures: diversity and universals, Oxford University Press, New York, pp.56-59,1999.
3. [8] Carlson, L., Waish, A., Laczniak, R. N., and Grossbart, S.: Fmamily communication patterns and marketplace motivations, attitudes, and behaviors of children and mothers, Journal of Consumer Affairs, 28(1), pp.25-53, 1994.
4. [13] Zaltman, G., and Coulter, R. H.: Seeing the voice of the customer: metaphor based advertising research, Journal of Advertising Research, 35(4), pp.35-51, 1995.
5. [15] Shimojo, S., Simon, C., Shimojo E., et al.: Gaze bias both reflects and influences preference, Nature Neuroscience, 6, pp.1317-1322, 2003.