The Influence of the Manufacturer Brand Color on Purchase Intention
Author:
Affiliation:
1. Saitama University
Publisher
Japan Society of Kansei Engineering
Link
https://www.jstage.jst.go.jp/article/jjske/20/1/20_TJSKE-D-20-00016/_pdf
Reference26 articles.
1. [1] Elliot, A. J., and Maier, M. A.: Color psychology; Effects of perceiving color on psychological functioning in humans, Annual Review of Psychology, 65, pp.95-120, 2014.
2. [2] Wichmann, F. A., Sharpe, L. T., and Gegenfurtner, K. R.: The contributions of color to recognition memory for natural scenes, Journal of Experimental Psychology; Learning, Memory, and Cognition, 28(3), pp.509-520, 2002.
3. [3] Bagchi, R., and Cheema, A.: The effect of red background color on willingness-to-pay; The moderating role of selling mechanism, Journal of Consumer Research, 39(5), pp.947-960, 2012.
4. [4] Sparkman Jr, R., and Austin, L. M.: The effect on sales of color in newspaper advertisements, Journal of Advertising, 9(4), pp.39-42, 1980.
5. [5] Morrot, G., Brochet, F., and Dubourdieu, D.: The color of odors, Brain and Language, 79(2), pp.309-320, 2001.
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