Author:
Dini Kartika ,Komariah Kokom,Z Faizal Mulia
Abstract
R
Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe.
Design/Methode/Approach: Quantitative method with survey research model
Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe
Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications
Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application.
Research limitation: Variable selection only uses two independent variables: perceived quality and value.
Publisher
Universitas Nusantara PGRI Kediri
Subject
Cell Biology,Developmental Biology,Embryology,Anatomy
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