Abstract
SuperApp implementation has emerged as a game-changing strategy for businesses in the digital era. These all-in-one platforms integrate multiple services and functionalities within a single application, revolutionising how companies operate and interact with customers. This article explores the concept of SuperApp implementation in various industries and highlights its key features and benefits. From enhancing user experiences to building digital ecosystems and leveraging data insights, SuperApps have transformed sectors such as e-commerce, transportation, financial services, and food delivery. The article also discusses potential future developments, including personalised experiences, integration of emerging technologies, expansion into new industries, and global adoption. Embracing the SuperApp model empowers businesses to stay competitive, meet evolving customer expectations, and unlock new opportunities for growth and success in the digital age.
Publisher
The Indonesian Institute of Science and Technology Research
Reference30 articles.
1. Steinberg, M., Mukherjee, R., & Punathambekar, A. (2022). Media power in digital Asia: Super apps and megacorps. Media, Culture & Society, 44(8), 1405-1419.
2. Fasnacht, D. (2021). Banking 4.0: Digital Ecosystems and Super-Apps (pp. 235-256). Springer International Publishing.
3. On super apps and app stores: digital media logics in China's
4. Diaz Baquero, A. P. (2021). Super Apps: Opportunities and Challenges (Doctoral dissertation, Massachusetts Institute of Technology).
5. Chai, R., & Amaral, P. (2022). Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good?. SAGE Publications: SAGE Business Cases Originals.