A Model Proposal for Movie Theater Service Performance Index (MTSPI) Calculation with Structural Equation Modeling and Application-Reference-Cited by-同舟云学术

A Model Proposal for Movie Theater Service Performance Index (MTSPI) Calculation with Structural Equation Modeling and Application

Published:2022-11-27 Issue: Volume: Page:
ISSN:1302-0900
Container-title:Journal of Polytechnic
language:tr
Short-container-title:

Author:

ÖZEK Kübra İpek¹,AKTEPE Adnan²,ERSÖZ Süleyman²

Affiliation:

1. YOZGAT BOZOK ÜNİVERSİTESİ

2. KIRIKKALE UNIVERSITY, FACULTY OF ENGINEERING, DEPARTMENT OF INDUSTRIAL ENGINEERING, INDUSTRIAL ENGINEERING PR.

Abstract

In this research, the objective is to create a performance index for movie theater services. In order to create the index, firstly the conceptual model for movie theater services was created. Secondly, physical evidence, social benefit, customer satisfaction and ambiance are determined as latent variables and verified with Confirmatory Factor Analysis (CFA). The relationships among latent variables are determined using the Structural Equation Model (SEM). Then Entertainment Performance Index is developed and calculated by using weights and scores of latent variables for movie theater services. Entertainment Performance Index is used for determining the level of performance and for proposing suggestions for decreasing the level of service quality gaps in movie theater services sector. In addition, satisfaction levels for different customer groups are compared according to the frequency of benefiting from revenue management applications. The ambiance dimension, which is about feeling yourself in the script and feeling the emotions more intensely in the movie theater atmosphere, was developed in this study.

Publisher

Politeknik Dergisi

Subject

Colloid and Surface Chemistry,Physical and Theoretical Chemistry

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