Loyalty of exhibitors of Russian industry exhibition in the context of their business goals and customer experience-Reference-Cited by-同舟云学术

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Loyalty of exhibitors of Russian industry exhibition in the context of their business goals and customer experience

Published:2022 Issue: Volume:4 Page:306-316
ISSN:2074-5095
Container-title:Маркетинг и маркетинговые исследования
language:ru
Short-container-title:

Author:

Симонов Кирилл

Publisher

Grebennikov Publishing House

Subject

General Medicine

Reference36 articles.

1. The evolving role of trade fairs in business: a systematic literature review and a research agenda;Sarmento;Industrial Marketing Management,2018

2. A systematic review of the trade show marketing literature: 1980–2014;Tafesse;Industrial Marketing Management,2017

3. Промышленные выставки как элемент торгового рынка;Алексушин;Modern Science,2019

4. Обоснование участия компании в выставке;Жильцова;Управленческие науки в современном мире,2018

5. Exhibitor retention at an industry exhibition: the case of AgroChemEx in China;Qi;Journal of Convention & Event Tourism,2018

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