Author:
VINH LUAN NGUYEN,MINH HA NGUYEN
Abstract
This study aims to explore the effect of employer attractiveness on employee engagement
in depth. The analytical method in quantitative research is PLS-SEM. The survey sample,
through the survey questionnaires, was collected from 937 respondents as employees from 37 enterprises operating in Vietnam. Employer attractiveness has a positive impact on employee engagement with a high coefficient. This result helps to demonstrate the new
research direction that employer attractiveness affects not only the potential candidates but also the existing employees.
Publisher
Universiti Putra Malaysia
Subject
Strategy and Management,General Economics, Econometrics and Finance,Business and International Management
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