The Demand Model of App-Based Transportation Household Scale in Semarang, Indonesia

Abstract

In the development of transportation systems, Application-Based Transportation is an innovation to adapt to technological advances. It offers users an alternative mode that is cheap, easy, and flexible according to their needs. The Application-based travel demands can be seen from its socio-economic and travel characteristics. In Indonesia, previous studies have concentrated on study areas on a city scale, with diverse land use classifications not only on the residential area which is the most users of app-based transportation. The modelling results in this study were obtained from spatial simulation and partial linear regression analysis with the T-test as the final stage of analysis. As a result, demand for App-Based Transportation is affected by two factors which include age and travel costs. They are inversely proportional to the frequency of travel. In this case, this mode is mostly used by the population with young age and low cost of travel. Also, this mode is only used on short-distance trips and trips during rush hour in the morning. During the afternoon rush hour, the trip is transferred to public transportation, which has a lower cost. Therefore, this study aims to determine the application-based transportation demand model for household units in Tlogosari, Semarang, Indonesia. An additional in-depth study is needed to be carried out on the degree of motorcycle safety to improve services.