Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management-Reference-Cited by-同舟云学术

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Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management

Published:2020 Issue:1 Volume:10 Page:142-158
ISSN:2309-8295
Container-title:Journal of Asian Business Strategy
language:
Short-container-title:Journal of Asian Business Strategy

Author:

Dastane Omkar

Publisher

Conscientia Beam

Subject

Automotive Engineering

Cited by 29 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Impact of E-Marketing on the Preference to Purchase Hybrid Cars by Increasing Awareness: An Empirical Study of Hybrid Car Users in the Northern Border Region, Saudi Arabia;Engineering, Technology & Applied Science Research;2024-08-02

2. What Drives or Decelerates Generation Z? An Empirical Study Navigating Consumer Buying Intentions in Online Shopping;Sage Open;2024-07

3. Digital Transformation of Marketing Processes, Customer Privacy, Data Security, and Emerging Challenges in Fostering Sustainable Digital Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

4. Can digital empowerment enhance the brand value of China's enterprises?;Technology Analysis & Strategic Management;2024-06-12

5. Influence of Digital Marketing Strategies on Purchase Intention;Canadian Journal of Business and Information Studies;2024-05-03

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