Effects of Global Consumer Culture Positioning versus Local Consumer Culture Positioning in TV Advertisements on Consumers’ Brand Evaluation and Attitude toward Brand
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Published:2019-12-31
Issue:8
Volume:23
Page:89-109
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ISSN:
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Container-title:Journal of Korea Trade
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language:
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Short-container-title:J Korea Trade
Author:
Lee Chol,Choi Gyoung-Gyu
Publisher
Journal of Korea Trade
Cited by
1 articles.
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