The Influence of Social Media Marketing, Customer Engagement and Digital Advertising on Brand Trust (Go-Jek Users as Research Objects)
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Published:2021-08-31
Issue:2
Volume:1
Page:38
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ISSN:2775-7862
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Container-title:International Journal of Creative Business and Management
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language:
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Short-container-title:Int. Jour. Creat. Bus. Manag.
Author:
Prayitno Agung,Putriani Ade,Wibowo Andi,Sanjaya Vicky F.
Abstract
This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses the Cronbach`c alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.
Publisher
Research Synergy Foundation
Cited by
1 articles.
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1. Interaction through Online Customer Engagement in Social Media Marketing on Increasing Brand Loyalty;2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM);2024-01-03