The Long Game in Asian Communication Research
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Korean Society for Journalism and Communication Studies
Reference24 articles.
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2. Traditions of communication theory and the potential for multicultural dialogue
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1. Advertising Nationalism: How Effective Are Advertisements Appealing to Consumer Ethnocentrism? – The Cases of Electric Vehicles and Smartphones in a Developing Southeast Asian Country;Asian Communication Research;2023-12-31
2. A Test of the Mobile Phone Appropriation Model: A Comparison between Chinese and US Samples;Asian Communication Research;2023-08-31
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