Abstract
Entrepreneurship has always been seen as a catalyst for economic growth. At the same time, starting a business requires risk-taking and foresight. Generation Z and increasing technology have changed consumer buying habits. Purchasing has become a complex decision-making process, with so many options, information, and short attention spans. The present study focuses upon the historical and continuing development of the concept of entrepreneurship, identifying the different dimensions that are used to measure entrepreneurship and the impact of digital marketing on entrepreneurship using ANOVA, and simple linear regression. The study concludes that there is a direct relationship between increase of digital marketing usage and number of new entrepreneurial ventures registered during the period of 2013 to 2020, signifying that if digital marketing increases, the number of entrepreneurial ventures will also increase.
Subject
Microbiology (medical),Immunology,Immunology and Allergy
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