The Phenomenon of the Media Image of the Region in Conflictological Discourse (on the example of the Chechen Republic)

Abstract

The article reveals some problems of the content of the media image and the process of its formation against the background of the escalated political and economic confrontation. The authors update some characteristics of the media image phenomenon and its role in the development of the region and ensuring its national sovereignty. The research is based on the analysis of the media image of the Chechen Republic as the most complex from historical, confessional, political and other points of view. An important aspect of the formation of a positive content of the media image of Chechnya is the media image of its head. The phenomenon of the media image of the region is presented by the authors in its influence on the formation of the worldview of the society, fullness of emotional, semantic, subjective content. Based on the analysis of the experience of the Chechen Republic, the authors come to the conclusion that the promotion of a positive media image of the region in the media with the participation of regional and federal authorities can ensure the solution of the most acute socio-economic problems of the region as an integral part of the Russian state.