The Value of Communication Consulting for Public Authorities

Abstract

The system of communication management of public authorities faces the task create and support a positive image in order to increase the index of citizens’ trust in the government institution of the country as a whole. Due to the of problems related to the lack of control of information flows and a low level of trust in public authorities, the successful completion of this task it is not always possible through internal human and expert resources. In solving such problems, it is important to involve external consultants who, using the expertise and experience, should increase the effectiveness and ensure the effectiveness of communication solutions. In this paper, the author actualises the importance of the use of communication consulting for public authorities, and draws out the key communication problems of the institution together with the applied tools of communication consulting.