DESTINATION MANAGEMENT ORGANIZATIONS: A SYSTEMATIZATION OF RECENT LITERATURE WITH A FOCUS ON NEW RESEARCH TRENDS

Abstract

Although the notion of destination management organization remains a particularly prolific and attractive concept, being extensively addressed in the last 20 years, there is no consensus at an academic level on how it can be operationalized. Much less empirically, little attempts have been developed in order to attain comprehensive ways of optimizing the activity of such organizations. The tendency for this concept to be associated with destination brand management is not necessarily representative, and by no means exhaustive. The present paper aims to highlight a series of definitions in this regard in the first part, following that in practice, to carry out a meta-analysis of recent literature, in order to identify the areas where Destination Management Organizations (DMOs) can be developed. Thus, we consider the exploration of different DMOs' analyses, within the Scopus (Elsevier) and Springer international databases which have published research in this regard in the past 2 years (2020-2021)