The potential of using network video formats in the humanities education system

Abstract

Importance. The potential of using modern network video formats in educational practices aimed at the formation of competencies in the humanitarian field is investigated. The study of this potential is important due to the transformation of approaches to socialization and the knowledge’s formation about the world under the influence of new media, as well as the visualization process of media consumption, noted by communicative processes’ researchers. Materials and Methods. Comparative typological and textual methods are used to achieve the set research goals, as well as the method of content analysis. The empirical base of the research is based on the educational video content of the RUTUBE platform. Results and Discussion. The main functions of network video content in the educational process are given. The most effective genres and formats of educational video blogs are specified. The means of attracting and retaining attention during the implementation of educational practices are investigated. The main communication barriers preventing the formation of competencies in the conditions of using network video content are identified. The methods of neutralizing barriers and ways to increase the effectiveness of knowledge, skills and abilities’ formation using network video content are outlined. Conclusions. The study showed that network video content has significant educational potential and can be used in the educational process within the framework of higher education. The results of the study will be useful to scientists considering the potential of using modern technologies in the higher education system, as well as to teachers of higher educational institutions.