On the issue of new media typology

Abstract

Significant changes in the media system, noted by many researchers recently and reflected at all levels of its existence, make the issue of supplementing and correcting the existing media typology relevant today. A significant component of the media system is new media, the typology of which has not yet been fully implemented. The purpose of our study is to seek, as a first approximation, to form possible approaches to the typology of new media, as well as to give a brief description of the main types. The study is aimed at analyzing the Russian-speaking sector of new media in order to determine the features of its development and already established or emerging types. Typology is carried out on the basis of such features as the purpose of creating media, features of authorship, features of content (thematic focus, genre and species originality) and audience orientation. In the course of the study, we come to the conclusion that new media can be largely attributed to the types of media already described, however, they have unique features that make it possible to supplement the existing typology. We also note the mobility of the new media system, which causes the process of constant transformation of typological groups and requires frequent updating of existing approaches.