1. Arts & Métiers Institute of Technology, Product Design and Innovation Laboratory, HESAM University, 151 Bd de l’Hôpital, 75013 Paris, France (Corresponding author), e-mail: marwan.el_helou@ensam.eu, https://orcid.org/0000-0002-0019-7371
2. Arts & Métiers Institute of Technology, Product Design and Innovation Laboratory, HESAM University, 151 Bd de l’Hôpital, 75013 Paris, France
3. Raytheon Chair for Systems Engineering, King Saud University, King Khalid Rd., Riyadh 12372, Saudi Arabia
4. University of Wolverhampton, Wulfruna St., Wolverhampton WV1 1LY, United Kingdom
5. EIGSI, Engineering School, 26 Rue François de Vaux de Foletier, 17041, La Rochelle, France
6. Price waterhouse Coopers France\Strategy &, 63 Rue de Villiers, 92208 Neuilly-sur-Seine, France