Abstract
This study aimed to analyze how the former president of Brazil, Jair Bolsonaro, has become an agent of political polarization through his role as a political influencer. Thus, it carried out a qualitative analysis of ten Lives posted on his official Instagram account (@jairmessiasbolsonaro) in the months leading up to the general elections, specifically between February and May 2022. The research results reveal that the former president used elements of digital populism and took advantage of disintermediated discourse. On the onehand, the influencer defended the concepts of fatherland, family, and God; on the other, he attacked the opposition and the press while generating disinformation and political polarization.
Publisher
Universidad Nacional de Colombia
Subject
Political Science and International Relations,Sociology and Political Science,History
Reference84 articles.
1. Abdulmajeed, M., & El-Ibiary, R. (2020). Analyzing the communicative strategies of Egyptian political influencers:content and discourse analyses of Twitter accounts. Communication & Society, 33(2), 295-311. https://doi.org/10.15581/003.33.2.295-311
2. Ardèvol-Abreu, A. (2022). Influence of Fake News Exposure on Perceived Media Bias: The Moderating Role of Party Identity. International Journal of Communication, 16(1), 22-44. https://ijoc.org/index.php/ijoc/article/view/19618/3872
3. Arias-Maldonado, M. (2016). La democracia sentimental: Política y emociones en el siglo XXI. Página indómita.
4. Bakir, V., & McStay, A. (2018). Fake News and The Economy of Emotions. Digital Journalism, 6(2), 154-175. https://doi.org/10.1080/21670811.2017.1345645
5. Ballesteros, E. (2015). Debajo del burka: Discursos visuales sobre las múltiples formas de violencia ejercidas sobre las mujeres afganas. Arenal: Revista de Historia de Mujeres, 22(1), 157-187. https://revistaseug.ugr.es/index.php/arenal/article/view/3155
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献