Veštačka inteligencija u medijima

Abstract

The Fourth Industrial Revolution involves the use of new technologies that combine the digital and biological worlds artificial intelligence. Artificial intelligence also finds its use in the field of media and thus influences the shaping of social reality. Since its inception, the media has gone through a series of transformational processes and, following technological development, has multiplied its power. Artificial intelligence and automation are key drivers in the (r)evolution of the way news and other media content is produced, distributed and consumed. This raises questions of responsibility for the media content created, the role of the journalistic profession, as well as freedom of expression. The right of the public to complete, truthful and timely information should be preserved, along with all other human rights, while the role of the journalistic profession involves more than ever the responsibility to serve and answer to the public.