Food Design as a University-Industry Collaboration Project: An Experience Design on Controlling Chocolate Consumption and Long-Term Eating Behavior

Abstract

While technology-oriented developments in the modern world change our perceptions of time and speed, they also force our food consumption patterns such as getting pleasure from what we eat and eating slowly. The habit of eating quickly and hastily causes not only the feeling of not understanding the taste of the food eaten, but also the inability to postpone the feeling of satiety and therefore many health problems. This project is considered as an experience and packaging design on controlling chocolate consumption and long-term eating behavior. As a result, a product and product packaging design was made that supports the active role of the senses such as sight, smell and hearing, where consumption begins, in order to consume chocolate by melting and to actively secrete the most important stimulant salivary glands in order to provide a healthy and long-term pleasure-based consumption.