Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
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Published:2021
Issue:1
Volume:15
Page:1-85
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ISSN:1555-0753
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Container-title:Foundations and Trends® in Marketing
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language:en
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Short-container-title:FNT in Marketing
Author:
Silk Alvin J.,Berndt Ernst R.
Subject
Marketing,Economics and Econometrics
Cited by
1 articles.
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