Leveraging Online Search Data as a Source of Marketing Insights
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Published:2023
Issue:4
Volume:17
Page:227-291
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ISSN:1555-0753
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Container-title:Foundations and Trends® in Marketing
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language:en
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Short-container-title:FNT in Marketing
Author:
Yuxing Du Rex,Hsieh Tsung-Yiou
Subject
Marketing,Economics and Econometrics