The Rise of Mobile Marketing: A Decade of Research in Review
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Published:2022
Issue:3
Volume:17
Page:140-226
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ISSN:1555-0753
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Container-title:Foundations and Trends® in Marketing
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language:en
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Short-container-title:FNT in Marketing
Author:
Aydin-Gokgoz Zeynep,Ataman M. Berk,van Bruggen Gerrit
Subject
Marketing,Economics and Econometrics