Affiliation:
1. University of South Wales
Abstract
This chapter considers the development of Disney’s MyMagic+ app and the critique that it is an intrusive form of technology that removes spontaneity from visitors’ trips. The chapter also considers how theme park fans can organise and look forward to their visits to the Orlando parks using a range of participatory sites such as social media sites, blogs and, in the case of Disney, the My Magic+ app itself. These acts of planning also serve an affective purpose in allowing fan/visitors the chance to invest in anticipating the physical and emotional experience of the visit itself, and the haptic experience this offers. However, the chapter also bears in mind arguments around fan labour to consider how the participatory work that fans do must be examined alongside debates over consumption, work and branding.
Publisher
Amsterdam University Press
Reference92 articles.
1. Abidin, Crystal, ‘“Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity’, Social Media + Society, 2, 2 (2016): 1–17.
2. Abidin, Crystal, ‘Visibility Labour: Engaging With Influencer’s Fashion Brands and #OOTD Advertorial Campaigns on Instagram’, Media International Australia, 161, 1 (2016b), 86–100.
3. Andrejevic, Mark and Mark Burdon, ‘Defining the Sensor Society’, Television and New Media, 16, 1 (2015), 19–36.
4. Arvidsson, Adam, ‘Brands: A Critical Perspective’, Journal of Consumer Culture, 5, 2 (2005), 235–258.
5. Auslander, Philip, Liveness: Performance in A Mediatized Culture (London: Routledge, 1999).