Abstract
This chapter examines the growing prevalence of digital memory activism
and online commemorations. It introduces the #hashtag #memoryactivism
framework as an analytical approach to studying the commemoration
of contested pasts on social media, utilizing hashtags as a mnemonic
practice. By studying hashtags used by memory activists in Serbia, each
related to unwanted memories of the wars of the 1990s, the chapter traces
activists’ use of online platforms to engage with forbidden ideas or disputed
memories and terminologies. The ways in which the hashtag is being
thoughtfully appropriated by activists as part of their memory work in
various campaigns is discussed, as is hashtag memory activism as a more
nuanced form of both hashtag activism and of memory activism.
Publisher
Amsterdam University Press