The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes-Reference-Cited by-同舟云学术

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The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes

Published:2019 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 21st International Conference on Enterprise Information Systems
language:
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Author:

Salminen Joni¹,Jung Soon-gyo²,Jansen Bernard²

Affiliation:

1. Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar, Turku School of Economics at the University of Turku, Turku and Finland, --- Select a Country ---

2. Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha and Qatar, --- Select a Country ---

Publisher

SCITEPRESS - Science and Technology Publications

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