Key factors influencing the development of the chocolate market

Abstract

The modern consumer is becoming an increasingly active and selective shopper every year. According to the Deloitte consumer research center, 38% of Russian consumers prefer to visit stores even when they are not in dire need. It is important for such consumers to see new products on the shelf, study them and make a decision about buying such goods in the short term, taking into account all the information on the labeling. To a large extent, the consumer sector is influenced by global trends, which are reflected in domestic consumption due to their popularity among customers through promotion through social networks in the context of a healthy lifestyle and support from manufacturers and retailers through the production and introduction of "trendy" products into the production and assortment matrix. In this regard, confectionery products in general and chocolate, as a significant product in the volume of industry revenues at the expense of value, are becoming one of the most studied product categories by consumers. This is due to innovations within the category and the impact of the consumption of calorie products on the health and appearance of the consumer.